As part of an AIDS awareness campaign, Bristol-Myers Squibb set up the
Light To Unite
website. They pledged to donate a dollar for every "candle" that was "lit." In another example of people underestimating the power of the internet, they apparently capped the total donation amount at $100,000. The response was overwhelming. So far, more than 1.5 million "candles" have been lit. The good news is, this means the site was visited from at least that many computers, since each machine can only light one "candle." I just wish the big drug company had budgeted more money for the campaign. $100,000 is just a drop in the bucket in the fight against this global epidemic.